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Our patented Antifade\nComplex is infused into every formula to protect color vibrancy and ensure\nlasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-\ndepleting environmental effects while ensuring lasting shine. Our dual-benefit\nformulas provide color protection and customized care to address individual\nhair needs. Based on dollar sales reported in Kline's Kline PRO: Salon Retail\nProducts and Services Database for the year ending December 31, 2019. Brand\nStory Created in California in 2001, Pureology was born from a powerful idea:\ncreate the best professional products for color-treated hair. We created our\nhigh performing, vegan, ZeroSulfate fomulas while caring for our planet.\u003c\/p\u003e \n\n\u003ch3\u003eProduct Features\u003c\/h3\u003e\n \u003cul class=\"a\"\u003e\n \u003c\/ul\u003e\n\n"}