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This low-foaming toothpaste formula helps reduce plaque and whiten teeth while naturally freshening breath\u003c\/li\u003e\r\n \u003cli\u003eNO SYNTHETIC FOAMING AGENTS: No Sodium Lauryl Sulfate, Sodium Lauroyl Sarcosinate, Ammonium Lauryl Sulfate, or Sodium Methyl Cocoyl Taurate! No artificial colors, flavors, or sweeteners. A clean toothpaste choice for people with sensitive teeth\u003c\/li\u003e\r\n \u003cli\u003eA SIMPLE FORMULA: Hydrated Silica and Calcium Carbonate gently polish; Baking Soda and Organic Coconut Oil cleanse; Organic Essential Oils add refreshing flavor. This Dr. Bronner's Toothpaste is made with natural ingredients and no unnecessary extras\u003c\/li\u003e\r\n \u003cli\u003eWHY FLUORIDE-FREE TOOTHPASTE: Research shows Americans already get enough fluoride from water. 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This low-foaming toothpaste formula helps reduce plaque and whiten teeth while naturally freshening breath\u003c\/li\u003e\r\n \u003cli\u003eNO SYNTHETIC FOAMING AGENTS: No Sodium Lauryl Sulfate, Sodium Lauroyl Sarcosinate, Ammonium Lauryl Sulfate, or Sodium Methyl Cocoyl Taurate! No artificial colors, flavors, or sweeteners. A clean toothpaste choice for people with sensitive teeth\u003c\/li\u003e\r\n \u003cli\u003eA SIMPLE FORMULA: Hydrated Silica and Calcium Carbonate gently polish; Baking Soda and Organic Coconut Oil cleanse; Organic Essential Oils add refreshing flavor. This Dr. Bronner's Toothpaste is made with natural ingredients and no unnecessary extras\u003c\/li\u003e\r\n \u003cli\u003eWHY FLUORIDE-FREE TOOTHPASTE: Research shows Americans already get enough fluoride from water. This anise toothpaste formula offers an effective clean without added fluorideperfect for those looking to reduce exposure\u003c\/li\u003e\r\n \u003cli\u003eOUR TOOTHPASTE IS CRUELTY-FREE AND NEVER TESTED ON ANIMALS: Dr. Bronners products and ingredients are never tested on animals and are Leaping Bunny certified. A fluoride-free, ethical toothpaste that supports clean, conscious oral care\u003c\/li\u003e\r\n \u003c\/ul\u003e"}